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Archive for December, 2009

Ideas and Passions to Reality – Is it ever really too late?

Posted by John on December 27, 2009

Meredith got home for Christmas and we were watching a History Channel special on Walt Disney. While pursuing a career in Animation following his passion for entertaining people, particularly young children, he began to think in 3-D. How could he insert people into the scene? How could he improve on the traditional zoo – outside looking in – and the amusement park rides – no story, limited styles?

So what does he do? He puts ideas on paper, uses his own money, and designs a place for “children of all ages.” Experts said it would not work. History has proved them wrong – 3 Disney Worlds, Disney Land, Epcot, cruise lines, vacation clubs, media, music.

He was 54 when Disney Land opened and he never did see Disney World completed. But go and visit – feel his spirit there. The Imagineers assure that the Vision of You as a Participant in the story will live on. From images on acetate in the mid-30s to a vast empire in about 30 years. From employing one draftsman to employing tens of thousands.

I also think back to the story of Wilbert Gore. He started a journey later in life that has created W.L. Gore and Associates, Inc., a multi-billion dollar enterprise, that is consistently a “Best Company to Work For.” I met Mr. Gore early during my career there. He loved people, his company, and the associates. He had persisted through the tough times and created an enterprise which thrives today. His core principles and passion are still palpable when you talk to the Associates.

What can we all learn here? Following your passion can lead to great things and provide many others with a vision to follow. Where are you going today – to a job or to work you are passionate about? Is there great leadership or just some bosses? Think about it – your future depends on you.
Happy New Year!! While there are obstacles and challenges in our future, we will face them and learn from them. If we are not successful today, let us use the lessons learned to prepare us for better things.

Posted in Marketing Concepts | Tagged: | 1 Comment »

Ideas and Passions to Reality – Is it ever really too late?

Posted by John on December 27, 2009

Meredith got home for Christmas and we were watching a History Channel special on Walt Disney. While pursuing a career in Animation following his passion for entertaining people, particularly young children, he began to think in 3-D. How could he insert people into the scene? How could he improve on the traditional zoo – outside looking in – and the amusement park rides – no story, limited styles?

So what does he do? He puts ideas on paper, uses his own money, and designs a place for “children of all ages.” Experts said it would not work. History has proved them wrong – 3 Disney Worlds, Disney Land, Epcot, cruise lines, vacation clubs, media, music.

He was 54 when Disney Land opened and he never did see Disney World completed. But go and visit – feel his spirit there. The Imagineers assure that the Vision of You as a Participant in the story will live on. From images on acetate in the mid-30s to a vast empire in about 30 years. From employing one draftsman to employing tens of thousands.

I also think back to the story of Wilbert Gore. He started a journey later in life that has created W.L. Gore and Associates, Inc., a multi-billion dollar enterprise, that is consistently a “Best Company to Work For.” I met Mr. Gore early during my career there. He loved people, his company, and the associates. He had persisted through the tough times and created an enterprise which thrives today. His core principles and passion are still palpable when you talk to the Associates.

What can we all learn here? Following your passion can lead to great things and provide many others with a vision to follow. Where are you going today – to a job or to work you are passionate about? Is there great leadership or just some bosses? Think about it – your future depends on you.
Happy New Year!! While there are obstacles and challenges in our future, we will face them and learn from them. If we are not successful today, let us use the lessons learned to prepare us for better things.

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Core Values – for us all

Posted by John on December 21, 2009

We went to the Texas A&M graduation this past weekend to celebrate the accomplishments of the son of one of our friends. Aggie spirit was everywhere and got an education on the A&M history as well as the Corp of Cadets. Great tradition everywhere.

What got my attention is the core values of the school. Excellence – Integrity – Respect – Loyalty – Selfless Service – Leadership.

I am not sure that they are unique to A&M and they should not be. They should be the core values of every corporation and every American.

But please take note of the order. I looked several places and could not find a single place which moved “leadership” forward. Each of the first four is personal characteristic. They are things we must hold as part of our being. We must strive to do our best. We must be honest to ourselves and others. We should allow other to hold and listen to different beliefs from ours. Be faithful – both to others as well as yourself.

However, if only focused on “me”, I leave no legacy and improve the world minimally. I must reach out to others. In the reaching out and helping others, the leadership becomes the result.
So today, my goal is to focus on the first 4, find an outlet for the 5th, and find the intersection of these that will allow me to provide leadership to others.

P.S. – There were 48 young men and women commissioned into the US Military services. As they committed to uphold the Constitution of the US and join my son, daughter-in-law, best friends’ daughter, daughter’s boyfriend, and all their friends in the Armed services, please hold them in your thoughts and prayers. If you see a service person, thank them for what they do, buy them a cup of coffee or a whole meal. They need to feel the support of all of us. Thanks!!

P.P.S. – Merry Christmas, Happy Holidays!! While we all face uncertainty going into the new year, there is always something to be thankful for, appreciate, or celebrate. Take the time to do that – there will be time to address the future.

Posted in Marketing Concepts | Tagged: , , , , , , | 3 Comments »

Low Price, Up-Sell, and Customization

Posted by John on December 15, 2009

What do these have in common and what should you do about it?

In the current economy, we are all looking for the best deal. We are trying to get what we want at the best price. Does that mean we have to stop at all the shops? Or is there someone out there in your supply base who will work with you to be sure they can satisfy your generic or “good enough” needs as well as your specialty requirements?

I am sitting at Wegman’s in Pittsford, NY. If you have not been, it is a true enigma when it comes to a “Grocery Store.” If you walk in the café side, you are met with pleasant people – in Santa hats today – and the smell of bakery and coffee reminiscent of any street in France, Italy or Germany. The bakery items are fresh and warm – ranging from croissants to preztellen.

However, currently being the “man slave” of the house while in transition, I know that a few aisles over the shelves are stocked with inexpensive goods at prices equivalent to the lowest prices in town.

A marketing team that gets it!! You need to draw them in for the basic necessities on which the price must be good. You assure the masses that they can get all the things they NEED at close to the lowest price. Then…………….

Bombard them with customer service, ideas for things they had not even thought of, specialty items that they did not know existed and International offerings by high quality chefs. Oh, and if they have a question on how to make something, make sure the people talking to them can tell them ingredients and how to cook it. Worked for me on Beans and Greens the other night.

Marketing to Industrial, Medical, Consumer, etc. does not have to be that different. Most of the tenets are the same. The key is to figure out how to “listen” to the voice of the customer and then turn that into your choices of delivering goods and services.

Have a great day, a great holiday season, a Merry Christmas, and a Fantastic New Year.

P.S. Gayle starts a new job in the new year. She is keeping me grounded in everything we are facing. I am blessed to have her by my side. Thank, Hon.

Posted in Marketing Concepts | Tagged: , , , , , , , , | 3 Comments »

Anticipation – living with what might be (Written in hospital while chemo administered to my mom)

Posted by John on December 10, 2009

An interim blog

What is the value of worrying about what might be? It is OK to plan to go forward, to reach a goal, to achieve a result. But worry? Why? Will it make a difference other than raise your blood pressure, make you sweat, upset your stomach? Living in the state of “What if” prevents us from engaging the “How might we?”

Right now, I have lots of “how might I” on the table. Every now and then a “What if” creeps into my psyche and that is when my stomach churns and I get surly with the kid behind the counter. And what did I achieve? I lost an opportunity to make a new friend and felt lousy.

As I deal with my “how might I”, I am faced with a bunch of Fabulous(see previous blog) people who are making me face who I am, what I love and who I might be. The best news is that when I listen to what they are saying, some “how might we”s come out and we enter into a community spirit with real potential in the future.

Thanks to those in my network who are opening my eyes and my mind to my potential futures. These are some great Christmas gifts. What is better than insight, truth and friendship? Do not even need the $5 Hallmark card, a gift certificate or wrapping.

Some of you who read this will get a traditional gift from me at some point. To all of you who read this, my gift to you is the offer to network either by phone or in person. It is one where I hope to give as much as I will receive.

Thanks for reading!!! I do look forward to the feedback every time.

Posted in Marketing Concepts | Tagged: , , , , , | 2 Comments »

 
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