Posted by John on October 19, 2010
Yes. You read that right. Ideas work best when they have sex with other ideas.
I know that none of this comes as a surprise to any of you. When are we our most successful at driving new concepts into commercialization? When we build off of each others’ expertise, we are able to take two ideas and create an offspring concept that is improved and probably better solves the problem.
If you would like to watch an entertaining talk on this subject, see Matt Ridley on TedX. http://www.ted.com/talks/matt_ridley_when_ideas_have_sex.html
As you look around you, is there anything there that you could really make by yourself? Everything we see and own comes to us after passing through the hands of many specialists and experts who each lend their ideas to the final delivered product. And this makes us all better as it frees us up to do what we do best.
Ridley’s example on the Prosperity of Time relative to 1 hour of reading light at night was a great illustration of how the sharing of ideas and the cross fertilization of expertise can deliver great things to mankind.
Year Cost in Worked Seconds
To “buy” one hour of reading light
Pre-1800 21600(6 hours) – think whale oil, candles,
1880 900 (15 minutes) – introduction of gas lamps
That is a 25% reduction in “cost” every 5.5 years. This is the power of collaborating on new ideas.
So, think about these ideas:
- What is my work specialization? What is yours?
- Can we share to lighten the load? I do what I do best as do you and we both prosper more.
- What can I do to drive exchange and construction of ideas between groups?
- What can I add to your idea to help it grow and thrive?
The power of this allows you to have things you do not understand at a reasonable cost. Look at that LCD TV in your media room. It is an amazing piece of technology with semiconductors, infrared emitters and receivers, advanced materials etc. How much of that do you really understand? But yet, they are nearly ubiquitous in the US for entertainment today.
So, communicate and cooperate when it comes to new ideas. The collective intelligence with your team and partners will drive you forward faster and farther.
Have a great week!!
P.S. Do you love America and appreciate Patriotism? Here is a story about a little old man in a little spot in near Cape May, NJ showing his appreciation for those that have served and, in some cases, given their full measure. Say thank you to a vet or an active military person. Thanks Chris, Amanda, Nate, Kelly, Eric as well as all of your friends and comrades.
Posted in Business Leadership, Marketing Concepts, Networking | Tagged: Cape May, collaboration, commercialization, Cost reduction, development, Flag Ceremony, ideas, John Mosko, Market Strategy, Matt Ridley, Patriot, product, prosperity, Sunset Beach, TedX | Leave a Comment »
Posted by John on September 24, 2010
Just read QBQ! – The question behind the question® (click will take you to the site) by John Miller. Good, quick read.
Subtitle- Eliminate blame, complaining and procrastination.
Simple enough read but application will transform lives and businesses. It drives you to live in a world of possibility. What can I do now to help make things better? How can I change to communicate more clearly? Now, be accountable.
The book points out the “victim” mentality many deal with on a day to day basis. Why did “they” do that? When will he be finished so I can do my job? Why isn’t she a better boss? Why don’t they listen to me?
By the way, leadership is an action not a title. It is how you think. Leaders are able to step up and take charge when necessary. They are accountable for their actions. But they are also able to coach, mentor, help, remove obstacles, build rapport, teach, and, yes, do. Leaders see the problems and show them to the right people(experts) and let those right people take the action. Hence, Lao Tzu – The best leader is where the people say “We did it ourselves.”
So, begin with “me”, ask the right questions, and act now. Simple enough.
So look around and ask “What” and “How” and focus on your personal action. Then, Just Do It! ®
So, what can I do to help you today?
P.S. – Many who read this may not see themselves in Marketing, but you all are. Marketing is about eyes and ears of the business. Can you imagine living without seeing and hearing what is going on around you? So, please listen and watch and become part of the “Marketing” team that helps drive your business to succeed.
P.P.S. – I have started a new group to discuss Market Leadership issues on LinkedIn. This is not just for Market Functions! All are invited. As I said above, you are the eyes and ears of your organization. Participate!! Help us all get better at running the business. Click here – Rochester International Market Leaders Association
Posted in Business Leadership, Marketing Concepts, Uncategorized | Tagged: accountability, Business, John Mosko, leadership, marketing, QBQ, Rochester, Vice President | 1 Comment »
Posted by John on September 18, 2010
That was the beginning of the conversation in Kennett Square last night. Gayle and I were waiting to meet Amanda, our daughter-in-law, for dinner. A guy comes walking down the street and aggressively confronts me with that question. Talk about brining your networking A-game. I said no and asked why he thought I did. His friend had told him that a guy fitting my description had made a comment behind his back in a bar. Ahhhh – information on state of mind.
Well, it all turns out OK as his friend, being concerned about SOM, followed him and told him he had the wrong guy. Turns out they were OK guys but the one seems to have an anger management problem.
This just reminded me of how important it is to really know who is talking, to listen well, and be careful of taking action on information that comes 2nd and 3rd hand. You have to experience it yourself to really understand.
“Voice of Customer “ – is this something that you whole organization takes action on? Or do you hire an outside firm to do the leg work? The leg work – the get in front of the customer you have, the customer who fired you, the customer you would like to have – ask the questions yourself and listen!!! You will then not be the guy coming down the street to pick a fight with the wrong person. You will pick the right battles and more than likely win – because you are facing the person who gave you the clues.
Have a great week.
Runners, triathletes – go for it. Do your best, forget the rest.
Posted in Business Leadership, Marketing Concepts | Tagged: Business, customer, John Mosko, listening, marketing, Triathlon, Vice President, Voice of Customer | Leave a Comment »
Posted by John on September 12, 2010
I was fortunate enough to hear Gale Sayers this past week. He had some great messages in the keynote speech he gave. Here is a man who has succeeded on two fronts. He is in the National Football Hall of Fame as well as the Chicago Area Entrepreneurship Hall of Fame. Great accomplishments forged by hard work. He values both and believes his success came from being on time, giving his all, and having some God-given talent.
However, the quote that stuck with me was about Brian Picolo, the other running back with the Bears. Gale said that: “Pic would tell you he won’t get you one sixty like me, but he’ll get you ten sixes“.
We all remember the big run. It was different from the rest and is in the news. But… does it really win the game? Unless you can also grind it out, you may have flashes but not last and may not win. So, it is great when your team has a player with the ability to break a big one, but be sure to appreciate the utility player that delivers consistent, effective performance in moving to the goal. He tires out the competition.
Also, one attendee asked was about how fast was Gale in his prime in the 100 yd dash. He did not know but gave a good answer. The goal was potentially 100 yards away but he had to beat one player at a time to get there. He could negotiate the field by starting and stopping and switching directions better than any of the defenders. They would end up trying to tackle him and he would not be there. So, again, success comes from our ability to adapt to change better and faster than anyone else – get to that open spot in the field where we can run free.
So, my goal for this week:
- Do 10 things well to move toward my goals, not just one big thing
- Read the field and avoid the competitors and barriers – find the open spot
Have a great week!
P.S. Please, give me a call or drop me an email if there is anything I can do to help.
Posted in Business Leadership, Marketing Concepts | Tagged: competition, Gale Sayers, Market Strategy, Negotiate, open markets, talent, team, Winning | Leave a Comment »