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Ideas have sex?

Posted by John on October 19, 2010

Yes.  You read that right.  Ideas work best when they have sex with other ideas.  

I know that none of this comes as a surprise to any of you.  When are we our most successful at driving new concepts into commercialization?  When we build off of each others’ expertise, we are able to take two ideas and create an offspring concept that is improved and probably better solves the problem.

If you would like to watch an entertaining talk on this subject, see Matt Ridley on TedX.  http://www.ted.com/talks/matt_ridley_when_ideas_have_sex.html

As you look around you, is there anything there that you could really make by yourself?  Everything we see and own comes to us after passing through the hands of many specialists and experts who each lend their ideas to the final delivered product.  And this makes us all better as it frees us up to do what we do best.

Ridley’s example on the Prosperity of Time relative to 1 hour of reading light at night was a great illustration of how the sharing of ideas and the cross fertilization of expertise can deliver great things to mankind.

            Year                                    Cost in Worked Seconds

                                               To “buy” one hour of reading light

        Pre-1800                      21600(6 hours) – think whale oil, candles,

             1880                      900 (15 minutes) – introduction of gas lamps

             1950                                                    8

             2010                                                  0.5

That is a 25% reduction in “cost” every 5.5 years.  This is the power of collaborating on new ideas.

So, think about these ideas:

  1.  What is my work specialization?  What is yours?
  2. Can we share to lighten the load?  I do what I do best as do you and we both prosper more.
  3. What can I do to drive exchange and construction of ideas between groups?
  4. What can I add to your idea to help it grow and thrive?

The power of this allows you to have things you do not understand at a reasonable cost.  Look at that LCD TV in your media room.  It is an amazing piece of technology with semiconductors, infrared emitters and receivers, advanced materials etc.   How much of that do you really understand?  But yet, they are nearly ubiquitous in the US for entertainment today.

So, communicate and cooperate when it comes to new ideas.  The collective intelligence with your team and partners will drive you forward faster and farther.

Have a great week!!

John

P.S.  Do you love America and appreciate Patriotism?  Here is a story about a little old man in a little spot in near Cape May, NJ showing his appreciation for those that have served and, in some cases, given their full measure.  Say thank you to a vet or an active military person.   Thanks Chris, Amanda, Nate, Kelly, Eric as well as all of your friends and comrades.

http://www.cbsnews.com/video/watch/?id=6642221n&tag=mncol;lst;1

Posted in Business Leadership, Marketing Concepts, Networking | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Just what is marketing?

Posted by John on September 30, 2010

Marketing is a relationship – one between you and a person with a need. We are all marketing something. How can we learn better skills?

Marketing does not come from a book. Many MBA programs will have a marketing concentration but some of the best marketers in the world never took one of those courses. Some have built very large businesses on delivering on their promises without finishing college.

So, how do you learn to market? By doing!! Sell something. Ask for donations. Help your favorite author drive up their sales. Create an on-line business.

First, build a story that connects you to others creating a relationship. Sure, you can cold call and you will sell something to, oh say, 1% of the people you meet. OK, everyone who loves to cold call raise your hand. OK then, how can we improve our effectiveness?.

We all would rather buy from someone we trust. When you buy a car or have one worked on, who do you go to? My guess is that you go to someone you have worked with before and have had good results or you go to someone who was referred by a trusted friend. That’s how it works. Have something you believe is valuable, work with your network, and find people who need what you have. Then, when successful, ask for a referral to talk to someone they know.

So, marketing is about believing in the value of what you have, creating a story to help others understand that value, and then providing them the opportunity to get that value delivered by you. And then networking your way to the next encounter.

Let’s go! Your homework is:

What are the five reasons that they should

a) Buy what you are selling

b) Hire you

c) Use the service which you provide

What are the five critical needs you know you customer has? Can you match them up with your five reasons? What will change for them? How will their business grow? What will be easier?

Now, go talk to them and close the deal. Ask for the donation, the sale, the job. Go do it now.

Posted in Marketing Concepts, Networking | Tagged: , , , , , , , , , , | Leave a Comment »

 
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