Information is critical to decision making. Are you making it easy for your customer(boss, coworkers, peers, team, friends) to decide?
This came to me while talking to a radiology tech, Tyrone, at Somerset Medical Center. While he could have just done his job, he suggested how we could get more information to help us make decisions for my mom’s treatment. He told us exactly what to do.
Do you offer this when you communicate to your customers? Do you just offer PDFs or is real information searchable on your web site? Can your customers create their own catalog with their key information or do they have to take what you offer? Too much information can be as disabling as too little.
So let’s all think about the information we offer. It needs to be pertinent to the receiver, in their language, at their level of understanding, and easily obtained. What will you do today to better deliver information that drives great decision making?
P.S. – The holiday season is upon us. Please take time to look at those around you and see where you might help. Help is not always about money – can you listen, can you drive, can you cook a meal? As part of working with my parents on the challenge of aging and cancer, I see many places where a simple act of unrequested kindness can go a long way. Please make that your gift to those around you – see the need and do the simple thing.
P.P.S. – This blog was generated by reading a blog from Seth Godin. If you do not know his work, you should. While I think it is imperative that marketing professionals read his work, I think we all should pay attention to what he has to say. Click on his name and you can check out his latest.