Are you investing in fabulous or just good enough?

So often we invest in trying to be current. Why? When you look at the best, they are picking where the target will be in the future. As Wayne Gretzky said “I skate to where the puck is going to be, not where it has been.” What a great endorsement for learning how to envision the market trends!! Gretzky learned that from hours and hours of practice and game play. He “sees” the future position of the puck and his competitors letting him outmaneuvere them and score – Now that’s FABULOUS. But we can all do that.

While on the phone with a friend, he pined for the days when we had customers who wanted “the best” so they could build the best supercomputer. Now, it seems that everyone is asking for just “good enough.” While driving in the remnants of Ida on the east coast, it occurred to me that maybe it just seems that way. Maybe you are just hearing what they say and not knowing where they are really going. Knowing where your customer is going will allow you to deliver products that let them get there faster. Go to where they want to be. Sure, they will eventually replace your product but by then you should be skating to the next place where there is no competition!!

Listening to Governor Markel of Delaware, it is apparent that he is hoping that the state can invest in what can make the state fabulous. Looking at the efforts in Biotech, innovation, and with the support of companies like W.L. Gore & Associates, they may be able to get there. They seem to be trying to skate to where the future opportunity will be. Special thanks go here to Bob Dayton for his invitation to experience the local efforts.

All in all, a great week. Now, off to follow up with all of the great people I met.

PS: This is late due to family challenges. Please keep my mom in your thoughts. She was diagnosed with lung cancer and we are awaiting info on how early it was caught. Puts life in real perspective.

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Author: John

Business Executive with Marketing, Product, Sales and General Management Experience. Currently, consulting in areas of strategic marketing, pricing excellence, key account management, and market driven innovation. Love to read, ride my bike, swim, compete in tri's, pick/drink wine, meet with friends, live life.

3 thoughts on “Are you investing in fabulous or just good enough?”

  1. John,
    I always like Wayne’s saying as well. It’s a great lesson for your life as well…the fun is getting there.
    I agree, I think that people only want “good enough” when that’s all you are offering.
    Keep up the writing. I enjoy it. Prayers for your Mom too. This well be a very special Thanksgiving!
    Tom

    Like

  2. I like the content of your message. To many companies “bandaid” their problems. Same as being where the puck is now. You are never really moving forward. Throw the bandaids away, identify and fix the problem!!!

    Sorry to hear about your Mom. Mine is visiting now so your comments hit very close to home. She will be in our prayers!!!

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  3. John,

    Prayers for your mom. I lost my mom a number of years ago to some form of cancer…ugh.

    I totally tune into the message of knowing your customer. What many seem to forget is that your “old” customers change, their needs change, their markets and their customers change…leaving behind the old and becoming once again a new customer!

    What “George” forgot to explore and teach during our days at Gore, was the “process” of Value Mapping. Remember the question “What’s the value?” Anyway…keep up the blog work as I’m thinking about doing my own too.

    Mike

    Like

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