Low Price, Up-Sell, and Customization

What do these have in common and what should you do about it?

In the current economy, we are all looking for the best deal. We are trying to get what we want at the best price. Does that mean we have to stop at all the shops? Or is there someone out there in your supply base who will work with you to be sure they can satisfy your generic or “good enough” needs as well as your specialty requirements?

I am sitting at Wegman’s in Pittsford, NY. If you have not been, it is a true enigma when it comes to a “Grocery Store.” If you walk in the café side, you are met with pleasant people – in Santa hats today – and the smell of bakery and coffee reminiscent of any street in France, Italy or Germany. The bakery items are fresh and warm – ranging from croissants to preztellen.

However, currently being the “man slave” of the house while in transition, I know that a few aisles over the shelves are stocked with inexpensive goods at prices equivalent to the lowest prices in town.

A marketing team that gets it!! You need to draw them in for the basic necessities on which the price must be good. You assure the masses that they can get all the things they NEED at close to the lowest price. Then…………….

Bombard them with customer service, ideas for things they had not even thought of, specialty items that they did not know existed and International offerings by high quality chefs. Oh, and if they have a question on how to make something, make sure the people talking to them can tell them ingredients and how to cook it. Worked for me on Beans and Greens the other night.

Marketing to Industrial, Medical, Consumer, etc. does not have to be that different. Most of the tenets are the same. The key is to figure out how to “listen” to the voice of the customer and then turn that into your choices of delivering goods and services.

Have a great day, a great holiday season, a Merry Christmas, and a Fantastic New Year.

P.S. Gayle starts a new job in the new year. She is keeping me grounded in everything we are facing. I am blessed to have her by my side. Thank, Hon.


Author: John

Business Executive with Marketing, Product, Sales and General Management Experience. Currently, consulting in areas of strategic marketing, pricing excellence, key account management, and market driven innovation. Love to read, ride my bike, swim, compete in tri's, pick/drink wine, meet with friends, live life.

3 thoughts on “Low Price, Up-Sell, and Customization”

  1. Good article, John. “listen” the voice of customer, not only for marketing people, all people in the company need listen to their “customer”, internal or external.

    Merry Christmas!


  2. Its great to read your blogs. A Happy Healthy New Year to all the Moskos. I was sorry to hear about your mother’s illness and think of times past when we helped your during her first surgeries. We will be praying for her recovery and comfort.
    We are spending the winter in Myrtle Beach–our honeymoon time of the year.
    We will be celebrating 50 years of wedded bliss next August. With seven grandchildren and two grand dogs we feel truly blessed.
    Not being a computer whiz I hope you will get this message.
    Best to all the Moskos and G’s (can’t spell it).
    From my experience the most valuable asset for those finding a job is the ability to write and you have that!!!
    Keep in touch. Betty


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