(Thanks to Malcolm, British friend from the Y)
Wow! This phrase caught me the other day and it really speaks to what we are all trying to do. I also want to thank my friends from the global community for using their colloquialisms to help me expand my thinking.
Differentiate! Show people how different you really are.
There are lots of product strategies. Differentiation is just one but it is powerful. Adding features sets you apart and, if the right ones are picked, people willingly pay extra for your offering. You have an advantage which should provide added customers and added profits.
However, you must make a conscious decision to go down this road. It also requires that you research the competition and be brutally honest. The differentiation is only valuable if the customer says it is – and that is with what they are willing to pay. Too often, companies fool themselves because they have well recognized name but then complain that there is cost competition. At that point, you are competing on price, not value.
This strategy is critical for me right now as I search for a new opportunity. There are companies out there that need leadership in product management, marketing strategy and people/team development. These are my core skills and I know I can make a difference. However, I must be able to show people how I am different and will impact both their top and bottom lines.
Have a great day and feel free to contact me with your ideas on marketing, job hunting, and business strategies.
P.S. While at the library picking out my books to learn from this week, I picked up The Max Strategy by Dale Dauten. It has been out there for a long time. However, this was a great quick read and offers some great ideas for all of us. Basically, it offers a process for getting us to experiment with making things better or solving problems everyday. Key premise: Experiment everyday and be a different person tomorrow from who you are today.
Parting comment from Max Elmore:
“I wish for you that you find joy in your experiments. Be wealthy in ideas. Try everything. Be different from the person you are today. Be one of the happy warriors, eager for the morning.”