Instant Communication – The revolution and where it started

Today, we live in a world where conversations and communication happen at the press of a button.  Instantly, we are connected – sometimes whether or not we want to be.  Where and when did this revolution start?  What was the first event to be globally communicated within moments of it occurring?

A recent road trip and the generosity of a friend gave me the opportunity to ponder this change and how it occurred.  The book(on CD) was Krakatoa by Simon Winchester.  In 1883, when Krakatoa, a 2,700 ft volcano,  erupted and ceased to exist, the event was telegraphed via sub-oceanic cables around the world in a matter of hours.  This was the first truly global event communicated in real time.

In the intervening 127 years, events are broadcast real time with live pictures which do not depend on a single person.  We are all reporters now with phones which provide video and audio feed on  a global basis.

So how do we separate the important information from the merely sensational?  How do you decide who is delivering trusted information and not merely an opinion or one-sided view?

Your brand can be enhanced or destroyed in a single event.  How you handle the new communications are critical.  Do you have a plan in place to develop and disseminate the strategic communications your network and market requires?  What is that instant message or tweet you want to send that builds your brand equity?

Social networking is the new communication model.   What is in your plan to deal with the changing landscape?

Cheers until next time


PS:  I can still use some contributions to support my ride in the Tour de Cure in Rochester on June 13th.  Please consider a donation if you have not done so.  It is a great cause.  Thanks.   Just click below to help!!

PPS:  If you are interested in a book that addresses the real changes here, consider Shadows’ Revolution by Orestes Carvalho (  He will help you rethink how you communicate and strategize.  Because we are in the midst of this massive revolution of communication, we do not always see the effect.  Ideas in this book will change how you view new product development, distribution channels, supply chains, product commercialization.  How will our business models need to change based on this revolution?


Author: John

Business Executive with Marketing, Product, Sales and General Management Experience. Currently, consulting in areas of strategic marketing, pricing excellence, key account management, and market driven innovation. Love to read, ride my bike, swim, compete in tri's, pick/drink wine, meet with friends, live life.

One thought on “Instant Communication – The revolution and where it started”

  1. Instant information has been the hallmark of this generation’s expectation. One adolescent psychologist wrote a book about how technology (via cell phone, wireless net, etc.) has rendered the teens-to-twenty-somethings’ view of the world, services, and as you discussed, communication. His assertion is that there’s an “instant accessibility” and “instant gratification” expectation. So, in essence, it’s changed the personality/demeanor of an entire generation’s culture. In many instances it’s a good thing…more awareness, real-time news, and accessibility to events, people, and places that was not available when we were that age. Contrastingly, some negatives are becoming apparent, especially with the demands of an “instant gratification” population. I can see how this could effect a business plan, marketing, etc. But strictly from a parent’s view, it can be quite confounding! And yes, this is the “age of information”…but many of its contents and originators need further scrutiny!


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