“It don’t mean a thing, if it ain’t got that zing”

Thanks, Scott.  You made me think about what is it that is needed to get up each morning and go out and do my thing.  Zing, fun, learning, helping others, solving big problems.

So how do we make it “zingable?”  Well, as part of marketing, we should be looking for ways to transform our customers’ products into things that zing into the market.  What is it that their product does that we could help it do better, with lower cost, with less work, ………….?  In other words, can we move them into a place where the competition becomes less relevant? 

Can putting that zing in our products do the same thing for us?  Differentiation is critical and could give us a space where we have the market to ourselves because we provide a product or service not previously considered important or wanted.  Show your customer why you are different and how you can provide them with the ability to be different too.

So, where will you put your ZING! today?  Make your life zingable!!


p.s. –  today’s post is based on a blog I read by “My name is Scott.”  He has an interesting story about networking and living life.  Hope you enjoy.  Here is a link to his new book and his blog.  Cheers. 




Author: John

Business Executive with Marketing, Product, Sales and General Management Experience. Currently, consulting in areas of strategic marketing, pricing excellence, key account management, and market driven innovation. Love to read, ride my bike, swim, compete in tri's, pick/drink wine, meet with friends, live life.

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